TY  - BOOK
AU  - Blackwell,Roger D.
AU  - Engel,James F.
AU  - Kollat,David T.
TI  - Cases in consumer behavior
T2  - Holt, Rinehart and Winston marketing series
SN  - 0030745004
PY  - 1969///]
CY  - New York
PB  - Holt, Rinehart and Winston
KW  - Consumers
KW  - Case studies
KW  - Consumer behavior
KW  - Marketing research
ER  -