Phelps, D. Maynard. <br/><br/>
Marketing management / 
D Maynard Phelps J Howard Westing. 
 - 3rd ed. 
 - Homewood :  Richard,  1968. 
 - xv, 925 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.