Converse, Paul Dulaney,  1889- <br/><br/>
Elements of marketing / 
Paul D. Converse, Harvey W. Huegy, Robert V. Mitchell. 
 - 7th ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1965. 
 - xv, 710 p. :  ill. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.