Giles, G. B. <br/><br/>
Case studies in marketing / 
by G.B. Giles. 
 - London :  Macdonald & Evans,  1967. 
 - xvi, 248 p. :  ill. ;  22 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 243-244. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.<br/>Marketing.