TY  - BOOK
AU  - Boyd,Harper W.
AU  - Westfall,Ralph L.
AU  - Stasch,Stanley F.
TI  - Marketing research: text and cases
U1  - 658.8 
PY  - 1981///
CY  - Homewood, Ill.
PB  - R.D. Irwin
KW  - Marketing research
KW  - Case studies
ER  -