Applications of the sciences in marketing management / 
Edited by Frank M. Bass, Charles W. King, Edgar A. Pessemier. 
 - New York :  Wiley,  1968. 
 - xiv, 456 p. :  ill. 
<br/><br/> "[Papers] presented ... at a symposium held at the Herman C, Krannert Graduate School of Industrial Administration, Purdue University, in July 1966." 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Mathematical models.<br/>Consumer behavior--Mathematical models.