Kotler, Philip. <br/><br/>
Marketing management :  analysis, planning, and control / 
Philip Kotler. 
 - 5th ed. 
 - Englewood Cliffs, N.J :  Prentice-Hall,  c1984. 
 - xxi, 792 p. :  ill. ;  23 cm. 
 - The Prentice-Hall series in marketing .
<br/><br/><label>ISBN: </label>0135579279. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.