Baker, M. J. <br/><br/>
Marketing :  an introductory text / 
M. J. Baker. 
 - London :  Macmillan,  c1971. 
 - 287 p. 
<br/><br/><label>ISBN: </label>0333109503 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing.<br/>Marketing.<br/>Marketing research