Wills, Gordon. <br/><br/>
How bad are your marketing communications / 
by Gordon Wills. 
 - Bradford, England :  MCB Books. 
 - 32 p. 
<br/><br/> The monograph is empirically based on the Cranfield Programme's findings from 1972-1976. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Business communication.