Wells, William. <br/><br/>
Advertising :  principles and practice / 
William Wells, John Burnett [and] Sandra Moriarty. 
 - 2nd ed. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  1992. 
 - vxv, 692 p., [40 p. of appendices] :  ill. (some col.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0130162051 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.