McCarthy, E. Jerome <br/><br/>
Basic marketing :  a managerial approach / 
E. Jerome McCarthy [and] William D. Perreault. 
 - 10th ed. 
 - Homewood, Ill. :  Irwin,  c1990. 
 - xviii, 734 p. :  col. ill. 
<br/><br/>Includes bibliographical references (p. 678-701). 
<br/><br/><label>ISBN: </label>0256068658 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Marketing--Management.<br/>Marketing--Management.--United States