Monroe, Kent B. <br/><br/>
Pricing :  making profitable decisions / 
Kent B. Monroe. 
 - 2nd ed. 
 - New York :  McGraw-Hill,  c1990. 
 - xxiv, 502 p. :  ill. 
 - McGraw-Hill series in marketing. .
<br/><br/><label>ISBN: </label>0070427828 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing.