TY  - BOOK
AU  - Luick,John F.
AU  - Ziegler,E.N.
TI  - Sales promotion and modern merchandising
T2  - Perspectives in marketing series
U1  - 658.8 
PY  - 1968///]
CY  - New York
PB  - McGraw-Hill
KW  - Sales promotion
KW  - Merchandising
ER  -