TY  - BOOK
AU  - Talarzyk,W.Wayne
AU  - Boone,Louis E.
AU  - Boone,Louis E.
TI  - Cases for analysis in marketing
T2  - Dryden Press publications in marketing
U1  - 658.8 
PY  - 1977///
CY  - Hinsdale, Ill.
PB  - Dryden Press
KW  - Marketing
KW  - Case studies
N1  - "Designed to accompany either Contemporary marketing, second edition, or Foundations of marketing, both by Louis E. Bonne and David L. Kurtz."
ER  -