Bernhardt, Kenneth L.,  1944- <br/><br/>
Cases in marketing management 
Kenneth L. Bernhardt, Thomas C. Kinnear 
 - Dallas, Texas  Business Publications  1978 
 - xv, 570 p.  ill.  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies<br/>Marketing--Decision making--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8