TY  - BOOK
AU  - Dalrymple,Douglas J.
AU  - Parsons,Leonard J.
TI  - Basic marketing management
SN  - 0471353922
PY  - 2000///
CY  - New York
PB  - John Wiley
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
UR  - http://www.wiley.com/college
ER  -