TY  - BOOK
AU  - Ward,Keith
TI  - Financial aspects of marketing
SN  - 0434922218
PY  - 1989///
CY  - London
PB  - Heinemann Professional Publishing
KW  - Marketing
KW  - Accounting
KW  - Managerial accounting
N1  - Published on behalf of the Chartered Institute of Marketing
ER  -