Ward, Keith. <br/><br/>
Financial aspects of marketing / 
[by] Keith Ward. 
 - London :  Heinemann Professional Publishing,  1989. 
 - x, 434 p. 
 - The marketing series .
<br/><br/>Published on behalf of the Chartered Institute of Marketing. 
<br/><br/><label>ISBN: </label>0434922218 
<br/><br/><label>LCCN: </label>91026278 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Accounting.<br/>Managerial accounting.<br/>Accounting.