Baker, Michael John. <br/><br/>
Macmillan dictionary of marketing & advertising / 
Michael J. Baker ; major contributors, Michael J. Baker ... [et al.], other contributors, George Aulonitis ... [et al.]. 
 - New York :  Nichols Pub. Co.,  1984. 
 - 217 p. :  ill. 
<br/><br/><label>ISBN: </label>0333516044 :  $42.50 
<br/><br/><label>LCCN: </label>91035141     
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries.<br/>Advertising--Dictionaries.