Mowen, John C. <br/><br/>
Consumer behavior / 
John C. Mowen. 
 - 2nd ed. 
 - New York :  London :  Macmillan ;  Collier Macmillan,  c1990. 
 - xviii, 814 p., [16] p. of plates :  ill. (some col.) ;  24 cm. 
<br/><br/><label>ISBN: </label>0023846011 
<br/><br/><label>LCCN: </label>90074127     
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumers--United States.