Kleppner, Otto,  1899- <br/><br/>
Advertising procedure 
Otto Kleppner, with the collaboration of Norman A. P. Govoni 
 - 7th ed 
 - Englewood Cliffs, N.J.  Prentice-Hall  c1979 
 - 630 p., [6] leaves of plates  ill.  24 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1