Black, Jay. <br/><br/>
Introduction to mass communication / 
Jay Black, Frederick C. Whitney. 
 - 2nd ed. 
 - Dubuque, Iowa :  W.C. Brown Publishers,  c1988. 
 - xii, 610, [29] p. :  ill. (some col.) 
<br/><br/><label>ISBN: </label>0697004783 (pbk.) 
<br/><br/><label>LCCN: </label>90042017     
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--United States.