TY  - BOOK
AU  - Britt,Steuart Henderson
AU  - Boyd,Harper W.
TI  - Marketing management and administrative action
T2  - McGraw-Hill series in marketing
U1  - 658.8 
PY  - 1978///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -