Strategy & marketing  a case approach 
Kenneth Simmonds (editor) 
 - Oxford [Oxfordshire]  P. Allan  1982 
 - xiii, 321 p.  ill., tables  30 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies<br/>Marketing--Case studies--Great Britain
<br/><br/><label>Dewey Class. No.: </label>658.8  / 02