TY  - BOOK
AU  - Consterdine,Guy
TI  - Readership research and the planning of press schedules
SN  - 0566050714 
PY  - 1988///
CY  - Aldershot, Hants, England, Brookfield, Vt., USA
PB  - Gower
KW  - Readership surveys
KW  - Great Britain
KW  - Advertising media planning
KW  - Advertising, Newspapers
KW  - Advertising, Magazine
ER  -