Consterdine, Guy,  1942- <br/><br/>
Readership research and the planning of press schedules / 
Guy Consterdine. 
 - Aldershot, Hants, England ;  Brookfield, Vt., USA :  Gower,  c1988. 
 - vii, 178 p. :  ill. 
<br/><br/><label>ISBN: </label>0566050714  
<br/><br/><label>LCCN: </label>90011157     
<br/><br/><label>Subjects--Topical Terms: </label><br/>Readership surveys--Great Britain.<br/>Advertising media planning--Great Britain.<br/>Advertising, Newspapers--Great Britain.<br/>Advertising, Magazine--Great Britain.