Gordon, Wendy,  1943- <br/><br/>
Qualitative market research :  a practitioner's and buyer's guide / 
Wendy Gordon and Roy Langmaid ; with illustrations by Christopher Mills. 
 - Aldershot :  Gower,  c1988. 
 - xiii, 262 p. :  ill. 
<br/><br/><label>ISBN: </label>056605115X 
<br/><br/><label>LCCN: </label>66061769     
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research