Baker, Stephen,  1921- <br/><br/>
The advertiser's manual/ 
Stephen Baker. 
 - New York :  Wiley,  c1988. 
 - xi, 307 p. :  ill. 
<br/><br/><label>ISBN: </label>0471635189 
<br/><br/><label>LCCN: </label>10250145     
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.