TY  - BOOK
AU  - Ljungren,Roy G.
ED  - American Management Association.
TI  - The business-to-business direct marketing handbook
SN  - 0814458343
PY  - 1988///
CY  - New York
PB  - American Management Association
KW  - Direct marketing
KW  - Industrial marketing
KW  - Telemarketing
ER  -