Kotler, Philip. <br/><br/>
Marketing management:  analysis, planning, implementation, and control / 
Philip Kotler. 
 - 6th edition. 
 - Englewood Cliffs, NJ :  Prentice Hall,  1988. 
 - xxi, 777 p. :  ill. 
<br/><br/><label>ISBN: </label>0135561507 
<br/><br/><label>LCCN: </label>88900612  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management