How to plan advertising / 
edited by,Don Cowley 
 - London :  Cassell Educational,  1987. 
 - xii, 180 p. :  ill. 
<br/><br/><label>ISBN: </label>0304313920 
<br/><br/><label>LCCN: </label>44041017  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.