TY  - BOOK
AU  - Hise,Richard T.
AU  - Beacham,Walton
AU  - Tongren,Hale N.
TI  - Beacham's marketing reference
SN  - 0933833032 (set) :
PY  - 1986///
CY  - Washington, D.C.
PB  - Research Pub.
KW  - Marketing
KW  - Handbooks, manuals, etc
KW  - Terminology
N1  - v. 1. Account executive-market segmentation -- v. 2. Marketing audit-wholesaling
ER  -