Beacham's marketing reference  / 
edited by Walton Beacham, Richard T. Hise, Hale N. Tongren. 
 - Washington, D.C. :  Research Pub.,  c1986. 
 - 2 v. (x, 1045 p.) 
<br/><br/>v. 1. Account executive-market segmentation -- v. 2. Marketing audit-wholesaling. 
<br/><br/><label>ISBN: </label>0933833032 (set) :  $139.00 0933833040 (v. 1) 0933833059 (v. 2) 
<br/><br/><label>LCCN: </label>55051588 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Handbooks, manuals, etc.<br/>Marketing--Terminology.