Jefkins, Frank. <br/><br/>
International dictionary of marketing and communication / 
by Frank Jefkins. 
 - London :  Blackie,  c1987. 
 - vii, 391 p. ;  23 cm. 
<br/><br/><label>ISBN: </label>0216922542 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries.