TY  - BOOK
AU  - Zikmund,William G.
AU  - Dodge,H.Robert
TI  - A Collection of cases in marketing management
SN  - 0314853138 (pbk.)
AV  - HF5415.13 .C64 1987
U1  - 658.8/00973�19 
PY  - 1987///
CY  - St. Paul
PB  - West Pub. Co.
KW  - Marketing
KW  - United States
KW  - Management
KW  - Case studies
ER  -