A Collection of cases in marketing management / 
[edited by] H. Robert Dodge, William G. Zikmund. 
 - 2nd ed. 
 - St. Paul :  West Pub. Co.,  c1987. 
 - xix, 344 p. 
<br/><br/><label>ISBN: </label>0314853138 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.--United States
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .C64 1987 
<br/><br/><label>Dewey Class. No.: </label>658.8/00973�19