TY  - BOOK
AU  - Weilbacher,William M.
TI  - Marketing management cases: planning and executing marketing strategy 
SN  - 0024253006 (pbk.)
U1  - 658.8�19 
PY  - 1986///
CY  - New York
PB  - Macmillan
KW  - Marketing
KW  - Management
KW  - Case studies
ER  -