Weilbacher, William M. <br/><br/>
Marketing management cases :  planning and executing marketing strategy / 
William M. Weilbacher. 
 - 4th ed. 
 - New York :  Macmillan,  c1986. 
 - x, 390 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0024253006 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8�19