TY  - BOOK
AU  - Foote,Cameron S.
TI  - The fourth medium: how to use promotional literature to increase sales and profits 
SN  - 0870949136
AV  - HF5438.5 .F66 1986
U1  - 658.8/2�19 
PY  - 1986///
CY  - Homewood, Ill.
PB  - Dow Jones-Irwin
KW  - Sales promotion
KW  - Business literature
KW  - Communication in marketing
ER  -