Davis, Kenneth Rexton,  1921- <br/><br/>
Marketing management 
Kenneth R. Davis 
 - 4th ed 
 - New York  Wiley  c1981 
 - xix, 778 p.  ill.  24 cm 
 - Wiley series in marketing .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8