TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Marketing: an introduction 
SN  - 0135577454
U1  - 658.8�19 
PY  - 1987///
CY  - Englewood Cliffs, NJ
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
N1  - "Portions of this book first appeared in Principles of marketing, 3rd ed."--T.p. verso
ER  -