TY  - BOOK
AU  - Fletcher,Alan D.
AU  - Jugenheimer,Donald W.
TI  - Problems and practices in advertising research: readingsand workbook 
SN  - 0882442376
PY  - 1982///
CY  - Columbus, Ohio
PB  - Grid Publishing Inc.
KW  - Advertising
KW  - Research
ER  -