Fletcher, Alan D. <br/><br/>
Problems and practices in advertising research:  readingsand workbook / 
Alan D. Fletcher, Donald W. Jugenheimer. 
 - Columbus, Ohio :  Grid Publishing Inc.,  1982. 
 - vi, 120p. :  ill. 
<br/><br/><label>ISBN: </label>0882442376 
<br/><br/><label>LCCN: </label>55051794  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Research