TY  - BOOK
AU  - Ricks,David A.
TI  - Big business blunders: mistakes in multinational marketing 
SN  - 0256028508 (pbk.)
AV  - HF1009.5 .R49 1983
U1  - 658.8/48�19 
PY  - 1983///
CY  - Homewood, Ill.
PB  - Dow Jones-Irwin
KW  - Export marketing
KW  - International business enterprises
ER  -