Ricks, David A. <br/><br/>
Big business blunders :  mistakes in multinational marketing / 
David A. Ricks. 
 - Homewood, Ill. :  Dow Jones-Irwin,  1983. 
 - x, 158 p. :  ill. 
 - Irwin series in marketing .
<br/><br/><label>ISBN: </label>0256028508 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.
<br/><br/><label>LC Class. No.: </label>HF1009.5  / .R49 1983 
<br/><br/><label>Dewey Class. No.: </label>658.8/48�19