Loudon, David. <br/><br/>
Marketing management / 
David Loudon, Robert Stevens, Bruce Wrenn. 
 - New York :  Hawthorn Press,  c2005. 
 - 1 CD-ROM ;  4 3/4 mm. 
 - Best business books .
<br/><br/>Parts I to III. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.