Levitt, Theodore,  1925- <br/><br/>
The marketing imagination / 
Theodore Levitt. 
 - New, expanded ed. 
 - New York :  Free Press,  c1986. 
 - xxv, 238 p. :  ill. 
<br/><br/><label>ISBN: </label>0029191807 0029190908 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8�19