Sheth, Jagdish N. <br/><br/>
Winning back your market :  the inside stories of the companies that did it / 
Jagdish N. Sheth. 
 - New York :  Wiley,  c1985. 
 - ix, 228 p. :  ill. 
<br/><br/><label>ISBN: </label>0471809047 :  $17.95 (est.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.15  / .S46 1985 
<br/><br/><label>Dewey Class. No.: </label>658.8�19