Book, Albert C. <br/><br/>
Radio & television commercial / 
Albert C. Book, Norman D. Cary, Stanley I. Tannenbaum. 
 - 2nd ed. 
 - Chicago, Ill. :  Crain Books,  c1984. 
 - v, 222 p. :  ill. 
<br/><br/><label>ISBN: </label>0872510956 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Broadcast advertising--United States.<br/>Radio advertising--United States.<br/>Television advertising--United States.
<br/><br/><label>LC Class. No.: </label>HF6146.B74  / B66 1984 
<br/><br/><label>Dewey Class. No.: </label>659.14/0973�19