TY  - BOOK
AU  - Shapiro,Irving J.
TI  - Marketing terms: definitions, explanations, and/or aspects 
U1  - 658.8003 
PY  - 1973///]
CY  - [West Long Branch, N.J.]
PB  - S-M-C
KW  - Marketing
KW  - Dictionaries
ER  -